Skills for Social media management

Digital marketing have many moving pieces that work together to generate interest, and close sales. However, it’s important that you know the ins and outs of each digital marketing criteria and how they can help you in your business if you want to get the most out of your marketing budget.

Let’s start with most important element of Digital marketing.

What is Social media management?

Social media management is the process of managing your online interactions with your target audience and content through social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Social media management can help you manage outbound and incoming online interactions in a more efficient manner.

If you’re a Social Media Manager, then there is a lot more you could be doing, aside from just posting on social media platforms.

The most important skills for social media managers

1.SEO

You need to understand the link between search engine optimization and social media reach can be a bit confusing.

Content that has a high social reach and gets lots of shares, likes, and comments is likely going to get similar engagement that will be read by Google’s algorithm and positively impact your website’s ranking.

2.Writing and editing

If writing doesn’t come naturally to you, there are many tools online that can help you in writing and also eliminate extra words and get straight to the point.

3. Customer service

It helps that consumers love brands who respond to them quickly. A customer who enjoys a positive service experience with a brand on social is nearly three times as likely to recommend the brand to their friends and family.

4.Analytics and reporting

With a tool like Hoot suite Impact, social media managers can accurately measure the ROI of social media across paid, owned, and earned social media channels. The tool connects you to existing analytics systems so you can integrate social data with the rest of your business metrics.