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Email Marketing

Email Marketing

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Mobile Marketing

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Social Media Marketing

Affiliate Marketing

Affiliate Marketing

Pay per Click (PPC)

PPC stands for Pay-Per-Click, a model of Internet marketing in which advertisers pay money every time they click on one of their ads. Whenever you do some search on Google, you must have seen Search Ads as shown in the image below, this is called PPC Ad.

What is Google Ads?

Google Ads is the most popular PPC advertising system in the world. The advertising platform enables businesses to create ads that appear on Google's search engine and other Google properties.

RSAs are like ETAs on steroids. They offer more options for headlines (14) and descriptions (5) to allow greater reach and allow A/B testing without having to create separate ads. Google will try different combinations of your headlines and descriptions until it identifies the most effective combination, effectively reaching potential customers with the most engaging copy at the right time.

Dynamic search ads offer an automated ad type in that they populate search ads automatically with content from your website. These ads are meant to be used with well-developed websites that have clear categories of content and a large inventory of products. DSAs use the content housed on your website to target your ads to users searching for similar products or services.

App promotion ads do exactly what they sound like: promote app downloads. These ads are mostly run on mobile devices, like smartphones and tablets, but can also run on platforms with the Google Search and Display Networks, including Google Play, YouTube, and Google Discover.

Product shopping ads show items for sale with a product image, title, price and a link to the store. All this information is pulled from your Google Merchant Center account through the product feed you provide. Your product shopping ad campaign will show on Google Shopping, Images, search partner websites – and at the very top of the search engine results page (SERP).

Difference Between onpage and offpage seo

While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, such as backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.

Digital marketing Expert

SEARCH ENGINE OPTIMIZATION (SEO)

Content published online without good Search Engine Optimization is like food without salt. SEO is not only essential but raises the quality of the content and helps it rank on the first page of Search Engine Result Pages. There are more than a billion websites online, but only those that rank on search engines gain the attraction the audiences, this course will give you knowledge about tools and techniques to improve the quality of the content and rank it on any search engine.

SOCIAL MEDIA MARKETING (SMM)

Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business. Your social media marketing efforts will produce no results if your story isn’t worth sharing.People tend to like you more when you make them happy, no matter how you do that.

FACEBOOK ADS

Advertising is an important method of marketing and Facebook ads are very popular. Facebook as a social media platform is used by millions of people around the globe, every business is bound to have a Facebook presence and they run Facebook ads to meet their target goals. In today’s world, every company needs experts who can run Facebook ads with conscience and knowledge.