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What is PPC management?

Pay-Per-Click (PPC) management is the process of overseeing and managing a company's PPC ad spend. This often strategies and ad buy while minimizing the overall expenditure. PPC management is generally seen as an evolving art where perfect optimization is not possible but is still the objective

PPC agency or specialists typically do?

Discovering and targeting specific keywords and search queries being entered by likely leads for a company.

Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.

Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.Keeping an eye on overall ROI and using that as a guideline to dictate the amount paid and scope of ad buys

Keeping an eye on tactics and strategies utilized by competitors is key — and time consuming. For example, deciding whether to compete directly by bidding on the same queries, or instead targeting queries a competitor is overlooking (competitive gap).

Why is PPC management important?

PPC campaign management is important because with proactive management of your campaigns, your business can make strategic, data-driven decisions that improve your pay-per-click performance and return on investment.

perform a competitive analysis.

Bid amounts

Keep tabs on how much your competition bids on PPC ads to see if you can optimize your bids to get more from your budget.

Keyword selection

Your competition may target keywords you haven’t discovered yet. While you shouldn’t copy all your competition’s keywords, it can help you find new keyword ideas for your campaign.

Ad copy

Along with keywords and bid amounts, you’ll want to analyze ad copy. If you’re bidding on the same keyword, you can look at your competition’s ad copy to see if they’re doing something more effectively.